Jewish craft beer and beer branding

I’m really fascinated by craft beer, and not just when it comes to buying it but also when it comes to the branding side of it. There are so many exciting brands in this category like for instance Flying Dog Brewery who are one of the best brands right now when it comes to utilizing social media tools. They also have great names for all their products like these:

This morning I saw an episide of Still Crazy After All These Beers and I got acquainted with a jewish brewery in the States called Schmaltz Brewery. They are specialized in jewish celebration craft beer with a twist. Check out this video with one of their sales managers who is also creative director and has design their graphical profile. It’s just plain brilliant. Below you find last years celebration year celebrating 11 years which means 11 kinds of hops and 11 kinds of malts and the alcohol was 12 per cent, this years they are up to 12…

Check out this video:

//Tomas

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