Singer-songwriter in collaboration with Indianapolis

Singer-songwriter Jon McLaughlin’s home state is Indiana and his first album was even named after it. Now he has released this music video as a collaboration with Indianapolis’ tourism board. The video shows off some of the city’s strengths when it comes to tourism.

The song is not that bad and it is a really nice initative which could prove very successful for the city if the video gains some momentum. The campaign site is called Visit Indy, they are on Twitter and Facebook off course. But what I really like is the fact that they even have a really nice video podcast called Doing Indy, extra points for that.

I’m sure we will see more of this kind of regional branding in the future.

//Tomas

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