Cool campaign with live video and social media

Noticed this campaign yesterday and it’s really inspiring. It’s actually entertaining.

This is the concept:

A reporter is following 5 interesting people around their towns with a camera team broadcasting live video from 9 am until 5 pm. The campaign lasts 5 days. If the Internet connection goes down, then so does an executive from the mobile operator – into a pool at the company HQ.

Great use of live video and social media. We like it!

Cool campaign for mobile broadband from Urban Lifestyle on Vimeo.

Here is the campaign site.

//Tomas